Elizabeth Brady has been working as an independent web analytics consultant since 2010.
Elizabeth Brady launched EWB Analytics in 2010. Since then, she has worked with a variety of clients on projects and long-term engagements. She has managed analytics implementations for many large-scale site redesigns, including the deployment of tags through Google Tag Manager and other tag management solutions. She audits existing web analytics tags to suggest adjustments for more accurate data collection, and designs tags to capture site activity. She works with marketing teams to implement campaign tags and to interpret email, paid search and online advertising campaigns. She has experience recognizing robotic (non-human) traffic and implementing filters and other strategies to maintain cleaner traffic and reporting.
Prior to branching out as an independent consultant with EWB Analytics, Elizabeth worked as a web analytics and business intelligence professional at a leading internet site. In 2011 she became one of the first 50 Digital Analytics Association Certified Web Analysts™ and has twice passed the Google Analytics Individual Qualification exam. Prior to choosing a career in digital analytics, she studied international relations and received a B.A. from the University of Virginia and an M.A. from Johns Hopkins School of Advanced International Studies.
See her LinkedIn profile for a more detailed overview of her experience.