Web Analytics Services
We offer a variety of web analytics implementation services and analysis.
Analysis & Training
- Web Analytics 360 Analysis - A deep-dive review all of your available data with summary conclusions and assessments based on a discussion about your site's objections can be performed once or at regular intervals.
- Ongoing Web Analytics Review-- Regular check-ins to review trends and questions
- Key Performance Indicator (KPI) Development - Definition of the most significant KPI’s based on website goals and creation of conversion reports
- Campaign Tracking and Measurement - Campaign tag design with campaign performance analysis and training for campaign managers to interpret campaign reporting
- SEO/SEM Measurement - Analysis of paid and organic search engine traffic
- Custom Report and Dashboard Creation - Custom reporting and dashboards highlight trends and results in a format that is easy to monitor and digest
- Training - Custom training for business users and marketers to interpret web analytics reporting to guide business decisions
- Google Analytics Implementation or Audit - Professional installation or verification of Google Analytics code is key to accurate web analytics data. Each implementation or audit includes a 25-point checklist to ensure best practices have been met.
- Universal Analytics Upgrade - All websites using Google Analytics will be required to upgrade to Google's most updated code, Universal Analytics, in the near future. For peace of mind, upgrade now. We recommend implementing Google Tag Manager as part of the implementation.
- Google Tag Manager - We can deploy and manage Google's tag management solution for analytics as well as marketing tags. We set up event tags through Tag Manager, in most cases without additional page code.
- Site Redesign Support - This service includes business requirements gathering and tagging design during a site re-launch. We work with you to understand key business objectives for the new site. A variety of analytics tools is supported.
- Data Diagnostic - Deep-dive into data collection and tool configuration to audit data collection when trends are suspicious